Week 7: Less than 3 weeks to the Hilary D-Day
Yes, the time is fast approaching for our Hilary term exams. This was the penultimate week of lectures in this term and each subject has reached a stage from where the next week classes will be more of the revision classes along with a few final concepts. This week had nothing much going on except working on EP project for which the schedule of presentations due in the 9th week of Hilary was announced.
Last Monday we discussed about the need for a firm to "Go Public" & make additional equity offerings. We also talked about why the firm would ever take the recourse back to being a “Private” company.
In Tuesday’s Marketing class, the discussion was around moving from a value proposition to the Brand. Indeed companies face tough time in devising appropriate brand strategies that can provide company with a better customer acquisition and at later time with effective “Customer Relationship Management (CRM)” practice can have better customer retention rate.
We also attended the much awaited and worked upon event of the term, “The
On Friday, we shifted our focus to the ‘Role of the corporation in the Global Economy’, primarily from the Corporate Social Responsibility (CSR) perspective. In recent years, in the wake of the globalization impact on the developing world, companies are carefully addressing their debatable social responsibilities, be out of moral obligations or under government pressure. Moving away from the level of “a hands-off approach towards CSR”, companies are taking every step to ensure being “a role model CSR company for other businesses". General Motors has sponsored a film about AIDS in the world (A CLOSER WALK).
Saturday was one of the occasional sunny day in
Sunday was back to normal rainy day in Oxford and I decided not to step out of my house, enjoying the day sitting inside. 'HOLI', the festival of color was celebrated in India today with loads of vigor and enthusiasm. People throw colored powder and water on each other. Feasts and celebrations continue till later in the evening. I miss the true nature of this festival and the delicious sweets prepared on the occasion. Well instead of playing colors in India, here I was without any regret finishing my last practical work assignment and reading for the formal works due by end of this month. I apologize that I have not been able to write more about the “Value Pricing Thermometer” but surely will discuss this in next couple of days.
And yes, the biggest event of this week for me on personal front was that I decided to go home (
Good Night and Good Luck!!!
No comments:
Post a Comment